Brand Bounce Bootcamp MAX includes access to all 17 exercises that we’ve developed for our direct clients and their teams. And you’ll have access to all 17 training videos that walk you through each exercise. It’s like having a personal trainer for your brand. The 17 exercises are broken into three focus areas: 1. Define your organization and align your brand. 2. Understanding your target audience, what they struggle with, and their driving forces. 3. A guided process that creates marketing messages that engage your audience, that you can use in all of your marketing. It also includes our bonus Discovery Experience that allows you to survey your organization’s partners, clients, vendors, and other trusted allies – gathering valuable voice-of-the-customer insights. The Discovery Experience questions work in tandem with the Bootcamp MAX exercises.
In Brand Bounce Bootcamp CORE, you’ll have access to the first 6 exercises and training videos from the MAX version. These exercises are focused on defining who you are as an organization, mapping the products and services you offer, describing your brand in a simple phrase, revealing what differentiates you from competitors, bringing clarity to strengths and weaknesses, and defining your “why” motivations. If you’re curious about Bootcamp but not quite ready for the full MAX experience, CORE is a great place to start and create a strong brand foundation. You can apply your CORE purchase price toward a future MAX upgrade.
For more information, see the comparison chart.
Short answer: You decide how long it takes. If you want fast results, you can push through it quickly. Or, if you want, you can take more time and be more thoughtful in your answers. Like a workout, it all depends on the amount of effort you want to put in. You could work through CORE in a couple of hours. To work through MAX, it may take you 4-5 hours, or an entire day. And, once you’re done, you may set it aside and come back in a few days to review your progress with fresh eyes. If you’re working through Bootcamp with a team, we highly recommend setting aside 3-5 hours to make your brand stronger than ever.
Over the years, leading our marketing agency, OrangeBall Creative, clients would ask us to create new websites or print pieces for them. Each time, when we asked them what brand message they wanted to deliver, their response was similar. Some would tell us to “just use what’s on our site today,” and others would shrug their shoulders looking to us for the answer. So, being curious and strategic, we would start asking them questions about their business or organization. Those questions became a set of tools, and eventually those tools became Brand Bounce Bootcamp, the exercises we use to guide the development of impactful, engaging brand messages.
Brand Bounce Bootcamp CORE will help define who you are as an organization. We will provide you with an aligned, consistent vocabulary for everyone in your organization to communicate with. We’ll help you define what differentiates your business, your products and services, and identify your strengths and new opportunities.
Brand Bounce Bootcamp MAX includes everything from CORE and continues by defining your unique customer personas. We’ll identify their driving forces, the pains and aspirations that inform their decision making, and align those with the products or services you provide. Then, using our proven process, we’ll walk you step-by-step toward developing brand messages targeted to those personas, and a simple statement that speaks to all your audiences at once.
We’ve created a set of exercises and training videos, each building on the next, to walk you through identifying who you are as a business, why you exist, and what differentiates you – all in the CORE version. Ready to take your experience to the next level?
The MAX version has all the CORE exercises and then walks you through identifying your customers – who they are, their struggles and aspirations, and the solutions you offer that meet their needs.
Brand Bounce Bootcamp has created proven results for hundreds of organizations in the past, and we’re so confident this process will work for you, we’re providing a full, money-back guarantee. Buy it, try it, and if for any reason you don’t like it, we’ll return every penny.
If you download the CORE version, like the process, and want to upgrade to MAX, you can do so by simply paying the difference between the two. We’ll automatically apply your CORE purchase price toward your MAX upgrade at checkout. Note: You need to be logged into your account for the discount to apply automatically.
Bootcamp is designed to help any business or organization. If you market to customers/clients, Bootcamp is for you.
Here are just some of the personas Bootcamp is a perfect fit for:
- Business Owners who wear many hats, are growing their business, and understand that marketing can help them gain a competitive edge.
- Entrepreneurs who are single-handed and hands-on in every part of their business, needing to explain their vision and offering.
- Marketing Managers/Directors who are seeking a new way to communicate their brand’s message clearly to create new and lasting connections.
- Non-Profits who want to be able to define their impact, engage donors, and fundraise more effectively.
1: It will help define who YOU are, what you value, what sets you apart from your competition, and the solutions you bring to the table.
2: It will help you understand your AUDIENCE, their struggles, aspirations, and driving forces, and how your brand can impact their lives.
3: It will help you create messages that resonate with your audience, trigger their decision-making, and cut through the clutter.
When you purchase Brand Bounce Bootcamp MAX or CORE, we’ll provide you with access to a series of training videos where the Bootcamp creators walk you through each exercise, one by one, to ensure your success. We’ll share the tips and tricks we use with our business clients, and make sure you have everything you need to make your brand stronger and marketing messages stronger than ever.
Simplifying your message so you can explain to your audience what you do and why they should care.
Differentiating yourself from the competition and standing out in a crowded marketplace.
Understanding how your audience thinks, their driving forces, and how to talk to them.
Providing a guided process to write your own compelling marketing messages that people want to engage with.
Step 1: With your purchase of Brand Bounce Bootcamp MAX, you’ll receive the Discovery Experience as a FREE bonus. This PDF contains 10 questions that are designed to work in parallel with the Brand Bounce Bootcamp exercises.
Step 2: You’ll be able to send the PDF to your trusted vendors, clients, partners, and others in your network to get their outside feedback. They can type their feedback directly into the PDF, save it, and send it back to you.
Step 3: As you work through the exercises in Bootcamp, you’ll be able to refer back to the Discovery Experience for the external responses that people have shared. The value of this comes in having an outside perspective on your strengths, and opening the door to discovering potential blind spots in your organization.
It’s simple and easy! Once you’ve purchased Bootcamp MAX or CORE, we’ll immediately send you the downloadable training guide and access to the training videos. As well, if you’ve purchased the MAX version, you’ll also get access to the FREE BONUS Discovery Experience.
That’s OK! Bootcamp is designed to meet you where you’re at, even if you have no marketing background. You’ll learn some great things along the way, and we’ll walk you step-by-step through the brand strengthening and messaging crafting process.
The Bootcamp process and exercises were designed to simplify the creation of strong brand messages. That said, Bootcamp isn’t for everyone. Just because it streamlines the process, it still takes work. If you’re not prepared to buckle down and spend some focused time working on your business to achieve real success, stop now. You may not be ready for Bootcamp. But, if you’re willing to dedicate some time and effort to the process, the results you’ll experience will create a strong foundation for all your future marketing efforts.
Yes! Brand Bounce Bootcamp is perfect for teams. It was designed to take advantage of many voices, and to create alignment within all the members of your organization. Including your team in the message-building process will increase buy-in, allow them to feel heard, and help create an environment where everyone is on the same page. Some of the biggest successes we’ve had with clients have been when they’ve included members from all levels of the organization, from the leadership team and sales to customer service and front-line staff.
Yes! If you’re a solopreneur, you wear many hats, including marketing. Bootcamp was designed to help you simplify the message-creation process using step-by-step exercises to guide you. Taking the time to focus on your business, specifically on the brand messages, may be one of the most powerful things you do this year!
Yes! Bootcamp will help you craft brand messages that you can use to speak to your clients, to your staff, and your donors. When it comes to fundraising, the right brand message can make all the difference, and Bootcamp was designed to help you craft it!
We know you’re busy. We also know that spending this time working ON your business, and not IN it, may be some of the most valuable time you spend this year. Everyone is busy, but saying you’re too busy for this simply means you’re not making it a priority. We believe you can do better, so find the time and change the way you’re communicating with your customers!